Toilet Paper Startup Ramps Up And Rolls In Wake Of Coronavirus Pandemic

Local demand from individuals, senior centers, stores, and the state prison system is unspooling every roll as fast as the workers can wind them. The coronavirus pandemic has led to the panic-buying of one item in particular: toilet paper. Stores have been rationing the goods, in some cases, doling out as little as one roll apiece. This sudden demand for what some are calling “white gold” is proving a challenge — and an opportunity — for one fledgling family business in a Maine, where the paper industry has seen some hard times. “It’s been insane. I don’t sleep much,” says owner Marc Cooper. But he’s up, overseeing the early shift anyway. It’s a busy, industrial scene of forklifts and pallets, and workers hustling from machine to machine, turning out rolls of tissue. It’s been this way since his toilet paper startup, Tissue Plus, was forced into sudden go-mode. “So […]

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