Boycotting Won’t End Fast Fashion, But Access To Sustainable Alternatives

Boycotting won’t end fast fashion, but access to sustainable alternatives. As the fast fashion industry continues to pollute the environment and drive our waste epidemic, consumers are becoming ever conscious of where they spend their money. Search #BoycottFastFashion, and you’ll find thousands of people pledging to give up their wasteful shopping habits for good. Fast fashion boycotts, driven by the power of the purse, have become the preferred peaceful method of protest to raise awareness about the industry and inspire large-scale change. Why Boycotting Fashion? Most of those boycotting believe their previous purchases made them complicit to an industry that thrives on pollution, animal cruelty, and labour exploitation. Shoppers are increasingly seeking to purchase and showcase cruelty-free and eco-friend labels, that share their ethical beliefs. Research carried out by Cone Communications found that 76 per cent of American consumers would boycott a product if the company’s values did not […]

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