This bicycle has invisible wheels

While there were certainly more people out than I expected to see … there weren’t that many. Which somehow made it even weirder than the Boston Marathon Bombing Lockdown, when at least the shared sense of fear was more palpable. In 2015, Amsterdam-based e-bike company VanMoof started shipping to the United States but found that a disproportionate number of them were damaged during shipping. So they started putting the bikes in fake flatscreen TV boxes. From VanMoof: That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of […] Imagine being falsely accused of a crime, and even though you know you did nothing wrong, you’re forced to wear a tracking device that monitors every time you leave the house: where you go, when, and for how long. Even though you’re completely innocent, suddenly every errand and day trip is recorded, indefinitely, […]

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