How The Sims navigated 20 years of change to become one of the most successful franchises ever

How The Sims navigated 20 years of change to become one of the most successful franchises ever

If you could be anyone, who would you be? For two decades, The Sims franchise has answered this timeless question for hundreds of millions of players. Every time you boot up The Sims, it’s akin to conducting a social experiment on virtual beings. You can build a character and a home from the ground up, form connections and shape generations. Or, you can burn it all down and wreak havoc. It’s a flexible form of play that has remained immensely popular for 20 years, despite a rapidly changing video game landscape. Through its four mainline games and expansions, the franchise recently hit 200 million copies sold on PC. Today, The Sims 4 has reached 20 million unique players worldwide. Developer Maxis and its publisher Electronic Arts (EA) made a franchise that stands the test of time. In our conversations with The Sims team, we were told the inside story of how the series evolved through innovation, inclusion and how it’s grown as a community-driven experience. Looking back on its 20th anniversary, that endurance appears to be less about what they did, and more about how they did it. Inspiration for The Sims came to creator Will Wright after his […]

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