Meet the Green Radicals: John Elkington on cross-pollination, getting sued, and the ‘Exponential Decade’

Meet the Green Radicals: John Elkington on cross-pollination, getting sued, and the 'Exponential Decade'

Volans John Elkington reflects on four decades as a green business radical At next week’s BusinessGreen Leaders Summit BusinessGreen will publish a new report, in association with Greenhouse PR, featuring interviews with some of the leading green radicals who are working to reshape the economy and our collective response to the climate crisis. Following last year’s ‘ Meet the Disruptors ‘ report and 2017’s ‘ Secrets of the Pioneers ‘ report, this year’s series of interviews features some of the leading green business figures and activists who have embraced a new form of green radicalism in a bid to engineer a step change in the pace of UK decarbonisation. As a preview to the report we are today publishing our exclusive interview with Volans’ John Elkington, the entrepreneur and writer who has been at the forefront of green business thinking for four decades. John Elkington is an author, advisor and serial green entrepreneur, who during his 40-year career has written or co-written 19 books on sustainability and economics and served on more than 70 boards and advisory boards. As well as co-founding ENDS Report and think tank SustainAbility, John set up sustainability consultancy Volans Ventures in 2008. In September […]

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