One Year Later, This Is the Real Effect Fenty Has Had on the Beauty Industry

One Year Later, This Is the Real Effect Fenty Has Had on the Beauty Industry

Before this time last September, if Nyma Tang wanted to buy a new foundation, she’d hop in her car, cross her fingers, and brace herself for the scavenger hunt to begin. Despite living in Dallas, Texas—where roughly a quarter of the 1.1 million people are black—the 27-year-old says it would often take her days of searching to find a shade that suited her “very dark skin with cool red undertones.” “Once, I was looking for a specific drugstore foundation and went to five different Walmart and Target stores [that carried the line], and I still couldn’t find [my shade],” she says. “One day I’d go to one store, the next day, I’d drive a ways to the other. After all that, I had to end up buying it online—and you know how hard it is to match yourself online.” Even at prestige stores, where there were more options but formulas cost triple or quadruple the price, Tang says she’d often find herself hitting a dead end. “I’ve had makeup sellers say, ‘Oh, you don’t need foundation. You’re perfect the way you are,’ because they didn’t carry any foundations that matched.” Then along came Fenty Beauty . By this point, […]

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