The Fashion Press Release Has Become the Manifesto

The Fashion Press Release Has Become the Manifesto

Style The Fashion Press Release Has Become the Manifesto Fashion designers from Gucci to Vaquera are putting new energy into show notes, once a forgotten formality of fashion shows. By Rachel Tashjian September 25, 2019 MILAN, ITALY – SEPTEMBER 22: Designer Alessandro Michele acknowledges the applause of the audience at the Gucci Spring/Summer 2020 fashion show during Milan Fashion Week on September 22, 2019 in Milan, Italy. (Photo by John Phillips/Getty Images for Gucci) This season, designers have been inspired by ceramics, astrological signs, English heritage, Irish hunters, buying less, ’90s restraint, and the climate crisis. And that annoying thing on your computer where “most processes interrupted by a notification ‘You Are Out of Storage!’” Also that moment when “ALL THAT REMAINED OF THE NYMPH ECHO WAS HER VOICE.” And don’t forget “that microphysics of powers that permeates our existences”! These are excerpts from fashion collection show notes—typically disseminated to the show’s attendees, and shortly after the show repackaged and sent out to media as press releases—which this season have found themselves atypically in the spotlight. Typically, show notes are a mere formality for editors and journalists, providing a gloss on a collection’s themes and motifs, and often, a […]

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