Mattel Debuts Its First-Ever Collection of Gender Neutral Dolls

The days of Barbie’s one-size-fits-all model are long behind us. Mattel, the toy manufacturer who introduced the first Barbie in 1959, has debuted a new collection of gender-neutral dolls so kids can play with whatever doll they desire without limitations. “In our world, dolls are as limitless as the kids who play with them. Introducing #CreatableWorld, a doll line designed to keep labels out and invite everyone in,” Mattel wrote on Twitter. When kids open the box, they’ll see a doll in a tank top and shorts with a short haircut. Each box comes with six different clothing pieces—including hoodies, skirts, sweatpants, buttoned down shirts, and more—and a long-haired wig, which varies from a long braided style in one box to a voluminous blonde curly look in another so kids have options other than the long straight hair most dolls arrive with. Mattel Mattel “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, senior vice president of Mattel Fashion Doll Design, said in a statement. “Through research, we heard that kids don’t want their toys […]

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